Ready to level up your beauty biz? At Sera Love Coach, we offer in-depth courses and 1-on-1 coaching for solo and small beauty salon owners in Australia and New Zealand. Learn how to start your home salon, price services right, and turn treatments into boujee experiences. Our Lash Library is perfect for lash nerds looking to dive deep.

With personalized coaching, benefit from our experience in ADHD, Autism, trauma, and mental health. Get practical skills, emotional support, and a boost in business growth, organization, and mindset. We're here to help you set up systems, build teams, and master marketing and branding.

Get on a course or a coaching session and transform your beauty business today! 🌟

"SERA! Can’t thank you enough for being so approachable and helpful every time I shoot you a question or just need to nut an issue out.

You have such a wealth of knowledge and experience in the business side of the beauty industry and the fact that you don’t gate keep anything and lay everything out is so good to get a realistic perspective on things as a new business owner.

Appreciate all the voice memos and laughs along the way 😂 (also love your cute NZ accent 🤭)

Love what you do ❤️❤️❤️"

  • Shari - Perth WA


Online Course's


Transform your beauty business with Sera Love Coach's online courses! Whether you're just starting out or ready to elevate your services, our courses are designed for solo and small beauty salon owners in Australia and New Zealand.

  • Beauty Biz Basics: Everything you need to launch a successful home salon, from planning to opening day.
  • WTF? Pricing: Learn how to price your services for profitability and value.
  • 5 Star Client Experience: Turn your treatments into luxurious, boujee experiences that clients will love.
  • The Lash Library: Dive deep into the world of eyelash extensions with our comprehensive learning resource, perfect for lash nerds.

Join us and gain practical skills, expert insights, and the confidence to grow your beauty business. Ready to get started? Explore our courses on the education portal page!

Online Beauty Biz Coaching


Ready to take your beauty business to the next level? Sera Love Coach offers personalized 1:1 coaching for solo and small beauty salon owners in Australia and New Zealand.

  • Tailored Guidance: Benefit from our experience in ADHD, Autism, trauma, and mental health, with practical advice for every stage of your journey.
  • Business Foundations: Build strong foundations with skills in organization, financial understanding, and efficient business operations.
  • Growth and Expansion: Get support on everything from starting up to expanding into commercial spaces, including team building, leases, and contracts.
  • Marketing and Branding: Learn how to effectively market your services and create a brand that stands out.

With Sera Love Coach, you’ll receive emotional support, practical tools, and the confidence to grow your beauty business. Ready to thrive? Book your 1:1 coaching session today!

In Person Lash & Brow Education - PERTH


Looking to master the art of eyelash extensions? Sera Love Coach offers 1:1 in-person training in Perth, perfect for both beginners and seasoned professionals.

  • Accredited Eyelash Extension Training MANDURAH: Get hands-on experience and guidance to perfect your eyelash extension skills. Begin your career as a Lash Artist with one of Perth's best Lash Artist's & Educators
  • Brow & Lash Upskill Mentoring: Enhance your brow and lash techniques with expert mentoring designed to elevate your artistry.
  • International Lash Masters Educators Master Classes: Join our exclusive master classes in Perth or online, led by award-winning lash educators.

Ready to become a lash expert? Contact us for inquiries and take the first step towards mastering your craft with Sera Love Coach. 🌟

COMING 2025

Sera Love Coach - Broomstick Chick Photography

Sera Love Coach

At 16, in a small New Zealand town, I discovered that school wasn't my stage, but the beauty industry was. Undiagnosed ADHD and Autism led me out of the classroom and into a world where makeup and beauty reign supreme.

My journey from apprentice to solo tanning extraordinaire brought me to Perth, Australia, where a lash extension course in 2016 changed everything. My home salon grew, surviving health battles and blossoming into a 160sqm beauty and wellness spa—a testament to resilience and growth post-COVID.

As a lash extension educator, award-winning lash and brow artist, and business leader, my accolades speak to both artistry and business acumen. My work has been featured in magazines, I've spoken at events, and judged lash competitions.

Through health challenges like endometriosis and fibromyalgia, and even facing discrimination, I've remained steadfast. I honored $25k worth of vouchers from a dishonest salon sale, proving integrity in adversity.

Behind the titles, I'm a beauty science nerd, passionate about chemical reactions, skin science, and the intricate dance of biology and beauty. I even created the Lash Library for fellow lash nerds like myself.

The pinnacle? Being crowned the Australian Women's Small Business Champion in 2022.

Now, as a coach, my mission is clear: to empower others with knowledge, resilience, and business savvy, no matter the hurdles. The beauty industry isn't just about transformations—it's about triumphs, truths, and the unwavering spirit of those who dare to be different. 🌟